Wayne Story

About Us


Wayne is an experienced leadership and performance coach based in Sydney Australia, focusing on relationships that produce outcomes that work. He has been working with people since 2003 as an executive and leadership coach, communications coach and sales trainer. He is highly skilled in communications training and the development of effective communication skills. 

Wayne is the father of three and has spent a large part of his working life in technology related business development, sales and sales management partnering with large enterprise and SME businesses. He has faced and overcome personal and professional challenges dealing with disability, addiction and major relationship breakdowns. Wayne has powerfully dealt with some of the most difficult experiences that individuals and organisations can face and as a result he can coach and lead from his own personal wisdom.

Wayne is committed to individuals, teams and organisations being effective in fulfilling on what matters to them and what they’re out to accomplish. Performance in life and business comes down to real and authentic relationships, so if you want to discover what may be in the way of your life or business being its most effective contact Wayne to uncover what is hidden from your view. 

What we provide